Windows 11's Beta Testers May Start Seeing Ads for Microsoft Store Apps

Engadget warns Windows 11 users that Microsoft is "exploring the idea" of putting ads in their Start menu. Sort of... To be specific, it's looking to place advertisements for apps you can find in the Microsoft Store in the menu's recommended section....

At the moment, Microsoft will only show ads in this version if you're in the US and a Windows Insider in the Beta Channel. You won't be seeing them if you're not a beta tester or if you're using a device managed by an organization. Further, you can disable the advertisements altogether. To do so, just go to Personalization under Settings and then toggle off "Show recommendations for tips, app promotions, and more" in the Start section.

Like any other Microsoft experiment, it may never reach wider rollout, but you may want to remember the aforementioned steps, since the company does have history of incorporating ads into its desktop platforms.